Octopus Energy Group

“Our role is simple. We will bring about a sustainable global energy system faster and cheaper through technology”
Greg Jackson
CEO & Founder

What we're made of

10 businesses in 18 countries across 4 continents. We serve more than 7.2 million customers, over 40,000 business customers, with over 50 million contracted accounts for our entech platform, Kraken.

Help us make a big green dent in the universe

We're growing, and need authentic, committed people for a wide range of roles. View careers

A brief history of Octopus Energy Group


Launched by ecommerce entrepreneurs with a vision of using technology and data to bring affordable green energy to the world


Reached 100,000 retail customers & launched Octopus Electric Vehicles


The only energy supplier awarded Which? Recommended status. Launched Octopus Energy Services


Surpassed 1 million UK retail customers, announced licensing agreements for Kraken technlogy platform


Valued at over $2 billion after closing two investment rounds in nine months, launching Octopus Energy Generation, Kraken Flex & Octopus Centre for Net Zero


Octopus Energy Group is valued at approximately $5 billion following investments from Generation Investment Management and Canada Pensions Plan Investments Board. The company also launched retail business in Spain, France and Italy, and signed a deal to look after 5 million accounts through a license with EDF Energy.


Octopus Energy in the UK grows to the country's second largest supplier, after weathering the energy crisis and signing agreements to save 2.1 million customers from failed suppliers Bulb and Avro. The company launches Kraken for Utilities and signs renewables investment deals across Europe.


Octopus Energy Group is valued at $8 billion following new investment from existing shareholders – up 60% since its last investment round in December 2021. The $800 million investment will accelerate international growth and expansion of low carbon technologies. With over 5 million retail customers and 52 million accounts managed via Kraken, the Group is expected to create 10,000 green jobs in the UK alone over the next 5 years – and is well on its way to reaching its global mission of 100 million customers by 2027.

Our people

Global leadership

Greg Jackson


Founding team. Previously:

Serial technology entrepeneur, NED at Zopa & Consultant Connext. Cambridge, Economics.

Stuart Jackson


Founding team. Previously:

Co-founder & Director OBI Strategy, Director Barclaycard UK. Cambridge, Economics.

James Eddison


Founding team. Previously:

Architect of global technology systems for SAP, Carlsberg & Borders. Cambridge, Engineering.

Jon Paull


Joined 2016. Previously:

Extensive experience in energy operations incl. Bulb (UK), Simply Energy (Australia) and Alinta (Australia). MBA, La Trobe.

Rebecca Dibb-Simkin

Marketing & Product

Joined 2016. Previously:

Marketing & product at British Gas, Hive & Ogilvy. Nottingham University, Business School.

Pete Miller

Creative Direction

Founding team. Previously:

Creative Director at Tangent, Head of Design at C360UK. MASc, Swinburne University.

Our backers

From day 1, our journey has been powered by our eponymous backers, Octopus Group, who are still our majority shareholder today. We've since welcomed four more investors to the Octopus Energy family: Origin Energy, Tokyo Gas, Generation IM and CIPPB who join all full-time Octopus Energy Group employees as shareholders of Octopus Energy Group.


Octopus Group, a financial services and energy firm, which manages more than £13bn of funds. Octopus has invested more than £3bn in renewable assets across Europe, while its ventures arm has backed UK success stories like Zoopla, Depop, Secret Escapes and SwiftKey.

Visit the Octopus Group website


Origin Energy is a leading Australian energy company with approximately 4.2 million customer accounts, more than 7,000 MW of owned and contracted generation capacity including 1,200 MW of wind and solar energy. Alongside their investment, Origin are using Kraken to transform their retail business.

Visit the Origin Energy website

Tokyo Gas

Tokyo Gas was founded in 1885 and is one of the most established and successful utilities in Japan. Alongside investment, Tokyo Gas and Octopus Energy Group have a joint venture to introduce the Octopus Energy brand to Japan: the world's largest deregulated energy market.

Visit the Tokyo Gas website


Generation is a pure-play sustainable investment manager, co-founded by Al Gore. Since its founding in 2004, Generation has played a pioneering role in the development of sustainable and environmental, social and governance (ESG) investing.

Visit the Generation website


CPPIB, one of the largest Global Pension Funds, manages c.$500b of funds contributed and held by the Canadian Pension Plan. CPPIB invests across public and private companies, real estate and infrastructure.

Visit the CPPIB website

Energy policy, research and white papers

We train and employ thousands, provide incredible service to millions, and invest billions to transform and decarbonise the global energy system. The expertise we've picked up along the way means we're well placed to inform and influence policymakers on how to reach net zero faster, cheaper, and better for people.

Read a sample of our white papers and research below: focusing on a wide range of topics including the vital role of consumer demand flexibility and how we can speed up legacy processes to build and connect renewables faster.

Consumer flexibility: ready to replace coal

How market redesign and locational pricing could supercharge low carbon flexibility and British renewables.

Electricity market reform to make this the last fossil fuel crisis ever

How market redesign and locational pricing could supercharge low carbon flexibility and British renewables.

Local Flexibility Markets: Future Proofed

The challenges and massive opportunities that come with connecting a wide range of new technologies to distribution networks.

The Grid: the change needed to get renewables connected sooner

With wait times of up to 15 years to connect renewables, the grid is broken. Here are our six recommendations to get renewables connected sooner.

Why smart tariffs are good for all, not just those on them

Encouraging people to shift their energy usage intelligently is vital in the age of renewables . It could save the UK £40-50bn between 2011-50, benefiting not just people on smart tariffs themselves, but all consumers.